Flipped Iceberg in Antarctica

On a recent trip to Antarctica, I came upon a recently flipped iceberg. My photos of the rare specimen spread online, faster than almost anything I’ve ever released.

I put together the video above, which includes the process used to capture the images, a gear overview, the Lightroom editing process, and outreach analytics. It’s a detailed look at the images from start (a small zodiac boat in Antarctica), to finish (The Today Show). I wrote a longer article about the process over on the Moonbase blog.

 
16
Kudos
 
16
Kudos

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The Efficacy of Promo Videos

As a follow up to my last post on how to make a promo video with no $$$, here are some thoughts on the efficacy of promo videos in general. I am specifically talking about promotional videos, essentially online ads, and not “explainer”... Continue →